I have been discussing the formatting of my digipak and advert designs with my teacher today and we have spoken about changing around some concepts of the designs.
The overall style with the broken up images we agreed was effective and should be something that is a consistent theme throughout the digipak design. He suggested to me that it may be better if the broken up images were better selected so that they had more significance and impact for the overall design. This was something that I found to be a problem when I was designing the two products on Pixlr Express as it didn't give me the option to choose which sections of the image would be broken up. However perhaps I need to explore this idea by also using and experimenting with Photoshop to see if this is a more effective piece of software to use for my promotional designs.
We also discussed elements of the text that was on both products. We agreed that the title of the album was effective on both products but that some of the finer pieces of text needed to be focused on in more detail. For example, making sure that the text is aligned in the right format and adding brand logos and bar codes to make the products look more authentic. This is something that again I may need to use Photoshop for after getting the basic editing completed on the Pixlr Express site.
Finally it was suggested that I use a different name for my artist other than Ed Sheeran as my artists style may differ somewhat from his. This would allow me to have more freedoms in terms of branding and I would be able to experiment more with style.
My next step now is to decide on the layout of my digipak and to start developing my ideas, getting them closer to the final what the final products will look like.
Comprehensive posts. Make sure you keep uploading your trials! Think also about things like the tracklisting and the kind of info/ conventions you'd expect to see on a digipak (record company logo, website info, artist info, (c) details etc.)
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