Tuesday, 30 June 2015

Preliminary Task

Preliminary Task

We've been asked to create a short 90 second test run of a music video for our first practical task of the new course. This requires us to choose a song, plan the shoot and edit the footage to a track of our choice.
Since I think Im going to end up choosing a Maroon 5 song for my final piece I want to select one of their songs to use, that could turn out to be the song I use in my final piece.
So far I have looked at the first 90 seconds of  'Never gonna leave this bed'.
 
You push me, I don't have the strength to
Resist or control you
So take me down
Take me down
 
You hurt me, but do I deserve this
You make me so nervous
Calm me down
Calm me down
 
Wake you up in the middle of the night to say,
I will never walk away again
I never gonna leave this bed
 
So come here and never leave this place
Perfection of your face
Slows me down
Slows me down
So fall down I need you to trust me
Go easy, don't rush me
 
Help me out why don't you help me out
 
My initial thoughts for this song is to create a narrative video rather than performance as the lyrics seem very emotional to me and I think it would create a deeper meaning to have a storyline being played out rather than looking at the band play the music.


Thursday, 25 June 2015

Research into Pop Music

What is Pop Music? 
Pop music (a term that derives from "popular") is a genre of popular music that originated in its modern form in the Western world during the 1950s and 1960s, deriving from rock and roll. The terms "popular music" and "pop music" are often used interchangeably, although the former describes all music that is popular (and can include any style).
As a genre, pop music is extremely eclectic, often borrowing elements from other styles such as urban, dance, rock, Latin, and country; nonetheless, there are core elements that define pop music. Such elements include generally short to medium-length songs written in a basic format (often the verse-chorus structure) as well as the common employment of repeated choruses, melodic tunes, and hooks. 
How has Pop Music developed over time? 
Throughout its development, pop music has absorbed influences from most other genres of popular music. Early pop music gained a lots of its influence for use of vocal harmonies from gospel and soul music, instrumentation from jazz, country, and rock music, orchestration from classical music, tempo from dance music, backing from electronic music, rhythmic elements from hip-hop music, and has recently spoken passages from rap.
By the early 1980s, the promotion of pop music had been greatly affected by the rise of Music Television channels like MTV. According to several sources, MTV helped give rise to pop stars such as Michael Jackson and Madonna; and Jackson and Madonna helped make MTV.
Pop music has been dominated by the American and British music industries, whose influence has made pop music something of an international success, but most regions and countries have their own form of pop music, sometimes producing local versions of wider trends, and lending them local characteristics. Some of these trends (for example Europop) have had a significant impact of the development of the genre.
Characteristics and conventions of Pop Music 
According to British musicologist Simon Frith, characteristics of pop music include an aim of appealing to a general audience, rather than to a particular sub-culture or ideology, and an emphasis on craftsmanship rather than formal "artistic" qualities. Music scholar Timothy Warner said it typically has an emphasis on recording, production, and technology, rather than live performance; a tendency to reflect existing trends rather than progressive developments; and aims to encourage dancing or uses dance-oriented rhythms.
The main medium of pop music is the song, often between two and a half and three and a half minutes in length, generally marked by a consistent and noticeable rhythmic element, a mainstream style and a simple traditional structure. Common variants include the verse-chorus form and the thirty-two-bar form, with a focus on melodies and catchy hooks, and a chorus that contrasts melodically, rhythmically and harmonically with the verse. The beat and the melodies tend to be simple, with limited harmonic accompaniment. The lyrics of modern pop songs typically focus on simple themes – often love and romantic relationships – although there are notable exceptions.


Wednesday, 17 June 2015

Music Video Theory

I have started to look at some research into music video theory and what different theorists have to say. I must admit I didn't realize all of the specific details and techniques that went into creating a music video in order to engage the audience and sell it as a product. It was interesting to read the different opinions of each individual theorist and I will be taking their theories into account when I start to create my own video.

Thursday, 11 June 2015

Hello, is it me you're looking for?

After finally completing my AS coursework and various other AS exams it is time to start a new journey into A2. This time I have opted for the task of creating a music video rather than a film trailer and I'm excited to start exploring different music genres and videos to influence my piece. I feel I'll engage with this task well and hopefully discorver some new music styles along the way.
I have a few ideas already about what I want to do and I am pretty confident that I am wanting to look into the Pop music genre as it is the type of music that I enjoy the most. Below are a list of possible songs that I am debating between in these early stages: 

  • I Gotta Feeling- The Black Eyed Peas 
  • Feelings- Maroon 5
  • This Summer's Gonna Hurt like a Motherf****r- Maroon 5
  • Eye of the Tiger- Survivor 
  • Higher- The Saturdays  
  • We all want the same thing- Rixton 
  • Dangerous- David Guetta ft Sam Martin

There are also a few other songs that I'm debating over, but for now I want to keep my options open and see what happens and where my research takes me. My next step is to look into some music video theory to see if I can understand the process of making a music video better.