Institutions

Music Video Institutions 

What are they? 

Music video institutions are companies who help produce and fund music videos for their signed music artists. As audience members we then watch these videos nearly everyday as we are intrigued to see what new music videos are starting trends on the internet and also what new music specific artists are bringing out, this process is then enhanced by social media sites such as YouTube, Twitter and Facebook. There are four main institutions and they are: 

- EMI Music

- Sony Music

- Universal Music Group

- Warner Music Group 

EMI Music

EMI Music brings artists and fans together by driving action and creating value wherever music is experienced. Artists on EMI labels include Katy Perry, The Beatles, 360, Angus & Julia   Stone, 5 Seconds Of Summer, Sam Smith, Alison Wonderland, PEZ, Something For Kate, Bastille, Beck, The Kooks, Morrissey, Arctic Monkeys, Franz Ferdinand, George Michael, Neil Diamond, The Vamps, Empire Of The Sun, The Aston Shuffle, Arcade Fire, Ricki-Lee, Bob Evans, Banks and many more.

EMI Music provides EMI’s roster of artists – as well as independent labels and artists – with a global menu of commercial services and seamless access to an expanding range of revenue streams and business models, including digital and physical distribution, sales, press and promotion, marketing, licensing, synch, brand partnerships, live recordings and merchandising.

Sony Music

Sony Music Entertainment Inc, provides music labels and recordings of artists and international superstars. Sony Music Entertainment Inc, was formerly known as Song BMG Music Entertainment and changed its name to Sony Music Inc, in October 2008. The company was founded in 2004 and its headquartered in New York. It offers hip hop, country, classical, gospel, pop and rock archival recordings and labels. 

Sony Music is one of the world's most well known music companies, as it includes ownership and distribution over music companies such as Arista Records, Columbia Records, Epic Records, J Records, Jive Records, RCA Victor Records, RCA Records, Legacy Recordings, Sonic Wave America and others. 

Sony Music's featured artists include Avril Lavigne, Beyonce, Britney Spears, Chris Brown, Foo Fighters, Foster The People, Glee, Jackie Evancho, Pitfall, Sade, Shakira, Willow Smith and many others, who have all become music superstars. 

Sony Music has a worldwide distribution access for music artists who went to be well-known around the globe, this consists of artists promoting their music in different countries around the world to attract a good fan-base that will mainly stick behind them through their career. 

Universal Music Group

Universal Music Group, Inc.) is an American-French worldwide music corporation that operates as a subsidiary of Paris-based French media conglomerate Vivendi. It claims to be the largest music corporation in the world.Universal Music Group's global corporate headquarters are in Santa Monica, United States The recorded music business discovers and develops recording artists and then markets and promotes their music across a wide array of formats and platforms. Universal Music Group's publishing company, Universal Music Publishing Group, discovers and develops songwriters, in which they own and administers copyrights to musical compositions for use in recordings, public performances and related uses such as films and advertisements (through television, radio, posters, billboard and many more). UMG's merchandising company, Bravado, sells artists and music branded products by multiple sales point such as fashion retail; live performances and the internet. UMG's list is complied of artists covering the full music spectrum throughout the world including North American Artists such as Akon, Mary J Blige, Sheryl Crow, Busta Rhymes, Mariah Carey, Justin Bieber, Nicki Minaj, Nelly, Jennifer Lopez, LMFAO and many more. European artists include Duffy, Bryan Adams, Taio Cruz, Cheryl Cole, Mumford and Sons, Florence + The Machine and many more. Asian Pacific Artists Vanessa Amorosi, Sa Dingding, Karen Mok, Will Pan, Alan Tam, Jacky Cheung, Bernard Fanning and many more.  

Warner Music Group 

WMG’s family of labels—including Atlantic Records Group, Warner Bros. Records Inc., and Parlophone—is among the most prominent and successful in the history of music, encompassing a global roster of acclaimed artists and an unparalleled catalog including many of the world's most popular and influential recordings. 

Warner/Chappell Music, the global music publishing company of WMG, is home to an extraordinary catalog that includes timeless standards and contemporary hits, representing works by over 65,000 songwriters and composers, with a collection of more than one million copyrights. Warner/Chappell also includes Warner/Chappell Production Music and Word Music Publishing. 

For more than four decades, WMG has been an industry-leading force in providing a world-class array of services designed to help artists and labels grow their careers and their businesses. Artist & Label Services is the umbrella for WEA (Warner-Elektra-Atlantic) – the pioneering WEA distribution and marketing network – and Alternative Distribution Alliance (ADA) – the groundbreaking global distribution company for independent artists and labels.

The family of UK labels is home to a diverse line-up of home-grown talent including Muse, Ed Sheeran, Biffy Clyro, Rumer, Foals, Plan B, Paolo Nutini, Lianne La Havas, Rudimental and Birdy. 

Digipak Template (without spine)

Here is a template of how my current digipak is looking, I have all the elements completed now apart from the spine which I will work on now. I think this all ties together nicely and is an effective album overall.

CD Label

Here is the CD design for my digipak, this is designed in the same style as the tracklist for my digipak and has been completed with the same copyright information that is included on the tracklist and the logos of the record lable and the CD company. The next section of my digipak that I now need to complete is the spine.

Rough Cut 6

Here is the link to my rough cut, I managed to get it uploaded in time before I left (thank god!) 

Enjoy

https://vimeo.com/155252410

Rough Cut update

I have a completed rough cut of my video currently attempting to upload itself to Vimeo (although it's been doing this all night and all through the night). Unfortunately I am at work all day today so I won't be able to wait for it to upload to be able to put it on my blog. I will try to sort out this issue as soon as I return from work.

Re-done track list

I have done some editing to the tracklist of my digipak and added a few featues that were missing in my first attempt.

I realised that I'd managed to use the wrong name for my artist in my original design so this needed to be changed so that I was using the right name and so that my branding was more consistant.

I also realised that I needed to include some form og copyright information in small print at the bottom of the design which I will discuss more in a sperate blog post.

Overall I am happy with this design and how it looks, I think it looks professional and ties into my front cover design.

 

Developing ideas for tracklist

Below are images of how I have developed the design for my tracklist for my album. This is just one design concept, but I like its simplicity and how the design is in keeping with my front cover designs. 

I have noticed that I have missed out adding copyright information on the the bottom of the design and this is something that I will need to look into more closely. I will insert this information just above the website links and the bottom of the design. 

  

Here I have simply added the same side panel that I use on the front cover to a plain black background. This not only fits with the colour scheme of black and white with the colour accent features but also looks bold and is a clear background for when I add in the text. 

 

The next step was to start adding some of the text such as the album title, the songs on the album and the X logo. Again I went for the same colour schemes of the front cover so that it tied the two elements of the digipak together. 

 

Finally I added some of the finer details to the tracklist, such as the names of the websites of the artist and of the record label, the barcode and the record labels logo. 

Genre

Media genre from Laura Greenley