Here are two initial and very rough designs for potential digipak and magazine adverts using Pixlr online photo editor.
Both of the designs have a strong focus on the artist so that the star image is strongly enhanced. This was something that I found was very common in the existing media texts that I looked at and so I decided it would need to be an important feature of my work if I were to truly follow the conventions of my genre. I have also used the same boxed effect and font style on both promotional items. I chose this font as it was very similar to the types of font Ed uses on his album and other promotional items. Whilst it is a bold font it isn't over whelming and again allows for the image to have a greater impact on the audience.
To link with my music video I decided to tint some of the image in black and white but so that the work stood out and was a bit more abstract to fit with Ed's musical style I have kept the closer shots in colour and I'm really happy with the effect.
I'm aiming to try and get some feedback on these trials from members of my target audience (12-20 year olds) so I can see how to improve on my designs and what else needs to be featured.
I will keep creating and uploading more trials in the meantime.
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