As discussed in my formatting post I have decided to change the name of my artist from Ed Sheeran so that I can expand on my branding and experiment more with my artists individual style.
To generate a new name I started by looking on random name generator websites but realised that the suggestions that were coming up just didn't work or fit at all!
One option we had was to just use my actors name but I didn't really like how it sounded and didn't think that it fitted with the brand identity that I was wanting to go for.
Instead we decided to take my actors middle name (Matthew) and last name and combine them together and my artists new name is now Matt White!! I think this name has a bit of an indie feel to it and has bit of personality which is perfect for the direction of my branding.
I will now begin to use my artists new name on my promotional designs.
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