-a type of packaging for CDs or DVDs, typically made from cardboard with an internal plastic holder for one or more discs.
- -Digipacks are a type of CD packaging made out of card stock or other heavy paper/cardboard material. Digipacks can flip open like a book, or it can have three parts, so that one portion of the packaging opens to the right and one to the left, with the CD in the center portion. Usually, the portion of the digipack that hold the CD is made of plastic like a traditional jewel case CD - the plastic part is simply attached to the paper background.
What are the Pros and Cons of Digipaks?
-They look nice, and many bands and labels like to use them for aesthetic reasons. The three section digipack sleeves opens up more design options because there is more room. However, they're more expensive than traditional liner notes and jewel cases.
-Digipacks don't crack like jewel cases do, but they will rip and eventually the paper begins to peel apart and separate.
-The trays in digipacks break much more often then in jewel cases. There's not as much protection since the outer portion of made of paper, so the teeth that hold the CD in place crack and fall out easily.
-When the teeth of the tray does break in a digipack, the CD falls out of the bottom of the digipak, because unlike jewel cases, there is nothing to hold it in.
-Digipacks can be more environmentally friendly than jewel cases because they can be made of recycled paper - however, they aren't always in fact made in this way.
-Digipacks look great, but if you're just starting out and money is tight, looking for ways to cut your manufacturing costs is important. Stretching your budget to because you like digipacks aesthetically is not a good investment.
Examples of Digipaks
How does a Digipak benefit the artist?
-The front of the digipak tends to have an image that will in someway or another represent the artist and what their predominate genre is.
-The digipak will most likely embody what the album or the artist is about. For example, albums that are named after the artist will tend to have a head shot of the artist on the cover so the buyer can become familiar with the artist before listening to their music. This links to emphasizing the artists brand image for advertising purposes, which increases the popularity of the artist.
-The digipak also exemplifies the artistic and creative approach the artist is taking throughout the music. For example, if there's some futuristic idealism conveyed in the lyrics or the visuals in the music video then the front cover wouldn't be very contemporary but more obscure and abstract. All aspects of the digipak, brand image and music video are all interwoven together.
- Digipaks benefit the artist and their music as it is the promotional aspect of the music industry which helps bring awareness to the artist, thus selling the artist and encouraging consumers to buy and listen to their music.
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