As you now know I have decided to choose James Bay's song 'Let it go' for my initial video task. The song is from the indie pop genre which traditionally have smaller budgets, so the videos coming from these genres tend to be more basic and minimalist.
Indie pop is a genre of alternative rock music that originated in the United Kingdom in the mid-1980s, with its roots in Scottish post-punk bands on the Postcard Records label in the early 1980s (Josef K and Orange Juice) and the dominant UK independent band of the mid-1980s, the Smiths.
With this information about the genre in mind, and having already analysed the original music video, I have an pretty solid idea for what I want the narrative for this video to be.
The idea: The concept for my video is based on the common topic in most music videos of love. The main character that Ben is playing has just come out of a relationship with Rhiann's character. He is spending the video, as the title of the song suggests, trying to 'let it go' and get over his love for her. However, as Ben starts to roam the beach with his guitar and his photograph of the two he begins to have flash back memories of his time spent with Rhiann and the fun they have together and is almost swayed to go back to his old feelings for her, until he remembers that he needs to forget about her and what she did to him in order to move on. Ben's character then becomes stronger, walking away from his past (or walking further down the beach) and decides to get rid of the photo of him and Rhiann by tearing away the half with Rhiann on, screwing it up and throwing it into the sand along with his feelings for her. The video then ends with a close up shot of the photo of Rhiann in the sand.
I'm hoping to make the video quite emotional so that the audience feel sympathy towards Ben's character and are able to relate to his situation. I aim to do this through the editing.
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